Senior Strategic Planner

RESPONSIBILITIES

Manage and coach 1–2 Junior Planners, providing ongoing guidance and development support.
Initiate or propose team knowledge sessions that enhance strategic capabilities or align with the overall planning direction.
Supervise and guide Strategic Planners and Junior Strategic Planners in plan formulation and defining next steps in a structured manner.
Lead and drive Strategic Communication Plans/Directions that align seamlessly with Media Plans and Influencer Strategies.
Inspire creative and strategic ideas among cross-functional teams to elevate the overall communication quality.
Develop and deliver presentation materials for intermediate-level topics such as consumer trends, marketing tools, workshops, and insights.
Conduct professional-level research and collaborate closely with research agencies, technology partners, or MarTech companies to strengthen strategic development.

4 years of experience in strategic planning, brand planning, communication strategy, or related fields within marketing, advertising, or digital agencies.
Strong understanding of consumer behavior, brand communication, and marketing ecosystem (Media, KOL/Influencer, Digital, and Creative).
Excellent skills in strategic thinking, analytical synthesis, and transforming data into actionable insights.
Confident in creating and presenting strategic decks to both internal teams and clients.
Familiar with marketing tools, MarTech platforms, or AI-driven solutions that enhance strategic efficiency.
Ability to collaborate effectively with cross-functional teams (Creative, Media, Account, and Production).
Strong communication, leadership, and interpersonal skills — with a proactive and growth-oriented mindset.
Fluent in English and Thai (both written and verbal).

* required